Preparing the Soil for A3 to Sprout

The Abundance Cubed Program (A3) is an amazing concept, Abundance in the triple bottom line – People, Planet and Profit.  Preparing for this year long journey is exciting and a little overwhelming.  Stone Coop Farm is an amazing place that has a LONG life ahead of it.  I am the current steward, but I must figure out how to make the farm profitable, sustainable, and transferrable to the next steward so it is still here for the next 200+ years.  That means Stone Coop Farm’s abundance must be achieved in all three areas of people, planet and profit. Part of preparing the soil for the A3 project was to accept the terms and come to an agreement about commitments from my coaches and myself.  Our monthly topic will bring its own challenges.  So here’s my plan for January 2016 - BRANDING.
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1. Start each day with 15 minutes smiling in silence
2. Clearly identify MY brand and translate that to the Stone Coop Farm (SCF) brand
3. Have brainstorming sessions with staff and members about our brand, mission, tagline, and ideas for improved or new revenue sources.
4. Review and revise SCF descriptors
5. Write a mission, vision and tag line for SCF
6. Create a new SCF brochure with a “call to action”.
7. Embrace social media and update our website, Facebook, and localharvest.com with our brand and other relevant information.  Ask our members to submit a review.
8. Clear off my desk and KEEP it uncluttered
9. Notice something daily that inspires awe.

Recommended Listening:  I listened to a fantastic podcast from Steve Chandler on Expectations vs. Agreements that was recommended before I committed to A3.  It was so powerful that I shared it with my family and my entire staff.  It is an excellent way to deal with ALL relationships.  

Did you know that new farms take between 5-7 years to make a profit?

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